Clean-label foods,
analysing the demand for transparency in food
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In today’s health-conscious world, consumers are becoming increasingly aware of what they put into their bodies. As a result, a growing demand exists for clean-label food products that are transparent and free from artificial ingredients. At Vaess, with innovation running in our DNA, we aim to be at the forefront of this movement.

The importance of clean-label foods

Clean-label foods refer to products that have simple and recognisable ingredients listed on their packaging. These foods are made using minimal processing methods and do not contain any artificial additives or preservatives. Various factors have driven the demand for such products:

  • Health consciousness: consumers are becoming more conscious about their health and want to make informed choices about their food. They prefer natural ingredients over synthetic ones.
  • Lack of trust and communication: a common issue is the lack of trust and communication surrounding e-numbered ingredients. Despite undergoing extensive safety studies, these ingredients are often perceived as something intimidating by consumers. As a result, many consumers tend to choose foods with ingredient lists that they can easily comprehend.
  • Allergies and sensitivities: many people have allergies or sensitivities to certain food additives or artificial ingredients. Clean-label foods provide them with safe alternatives.
  • Sustainability: consumers are increasingly concerned about the environmental impact of their food choices. Clean-label foods, especially those from the hands of the Dutch Food Engineers at Vaess, often use sustainable sourcing practices.

Vaess's approach to clean-label foods

Moreover, at Vaess, we understand the importance of transparency regarding ingredient use, including e-numbers. While striving to meet consumer demands for clean-label foods, we recognize that in some cases, e-numbers are necessary for product characteristics. However, we’re committed to thoroughly explaining our ingredient choices to consumers to build trust and confidence. This commitment extends to our approach to clean-label foods, where we offer innovative solutions without compromising taste or quality.”

Known for our innovative solutions and commitment to preventing waste, we are always ready to supply the revolutionary innovations producers need to create clean-label foods. We offer various ingredients and solutions that help food manufacturers create clean-label products without compromising taste or quality.

Think about emulsified sausages such as frankfurters, which often rely on phosphates to achieve the much-loved desirable texture and cooking yield. With the rising demand for clean-label products, manufacturers seek alternatives that meet consumer expectations. After carefully considering the problem, the Dutch Food Engineers at Vaess have devised a solution: Natuvas 7194 PhR. The biggest advantage of Natuvas 7194 PhR lies in its clean label declaration. It meets the demands of retailers that prioritise transparency in their ingredient lists. Labels that consumers can understand and trust. This innovative phosphate alternative supports Vaess’s claim of creating the food of tomorrow, allowing manufacturers to create clean-label emulsified sausages without sacrificing quality or functionality.

Natuvas 7194 PhR comprises several building blocks and yeast extracts. This unique combination provides excellent taste, emulsification, water binding, and flavour perception in the final product. With Natuvas 7194 PhR as an option, manufacturers can continue producing high-quality emulsified sausages while meeting the growing demand for cleaner labels. This innovative ingredient allows them to keep up with consumer preferences without compromising taste or performance.

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The growing market for clean-label foods

The demand for clean-label foods has been steadily growing over the years. Over the years, the desire shifted to ‘clear’ labels: consumers want to understand what is in their food.  According to market research, this trend is expected to continue in the foreseeable future. Consumers are willing to pay a premium for products that align with their values and provide healthier options.

Clean-label foods are something that cut close to our hearts. This growing market provides ample opportunity, and we continue to invest in research and development to offer innovative clean-label solutions. We understand that consumers want products that are not only healthy but also delicious, convenient, and sustainable.

As the demand for clean-label foods continues to rise, we continue to be dedicated to providing innovative solutions that meet consumer expectations while maintaining high standards of taste and quality.